EAST SIDE by angelettiruzzadesign
A line that since its name recalls the industrial atmospheres and the mix of culture and lifestyles that from the lofts of New York in the 70s, thanks to the contamination of multidisciplinary artists and creatives, have then spread all over the world. A collection where the finishes, both chromatic and materic, are an integral part of the project itself. The knurling, in particular, turns out to be not only a functional choice but also a deliberate expression of a material contrast, tactile even before visual, which allows the hand a physical experience, direct, almost "raw" in its essentiality. An experience that the designers have drawn from the world of mechanical tools, enhancing the industrial characteristics of the products.
